BI Platforms Fail to Empower Non-Technical Users — Here’s How to Change That
Business Intelligence (BI) platforms are supposed to unlock data insights and empower everyone in an organization to make data-driven decisions . However, many non-technical users find themselves wrestling with unintuitive interfaces and overwhelming dashboards. In fact, a recent study revealed that over 70% of BI projects fail to meet user expectations due to their complexity and lack of accessibility. Meet Sarah, a marketing manager at a mid-sized tech firm. She often needs to analyze campaign performance data but is frustrated with her company's BI solution . She spends hours trying to navigate the complex interface, ultimately relying on the data team for insights she could otherwise uncover herself. Despite technological advancements, most BI platforms fail to empower non-technical users to extract actionable insights. Here's why that happens and how to change it. The Disconnect Between BI Platforms and Non-Technical Users Despite their promise to democ...