Who Are The 4 Major Users of Business Intelligence Tools?

 There was a time when IT teams and data analysts were in charge of Business Intelligence technologies. IT was like the gatekeeper of analytics; departments had to rely on them to prepare the data and crank out reports for their BI projects. 

This is not the case anymore. As technology has changed over the past few years, businesses have had a choice of solutions with analytics and visualization tools that make Business Intelligence available to everyone. Business Intelligence software companies make these advanced tools available to companies. 

Isn't it a good thing? Businesses can now get insights from data sources they hadn't looked at before, and forgotten parts of the business are finding new information that could change the company's strategic direction, giving you a competitive edge. 

Now, a business will have different kinds of people using Business Intelligence tools, which has both pros and cons. One of the hardest things to do is keep track of who is accessing and using the available data. 

Before your business data gets out of hand, let's look at some users utilizing your valuable business data.

What are the different kinds of users using Business Intelligence tools?

We dug into our data to determine the most important users in Business Intelligence data visualization. 

1. Data Analyst

As the name suggests, the data analyst eats, sleeps, and breathes data. By nature, they are statisticians, so they will dig deep into data to find new insights that can be used to support business strategy. In this role, you'll have to write down your business data, look for patterns, and make reports and dashboards to help you make decisions. 

2. Executive Users 

The CEO is in charge of the business and is responsible for its success by making operational analytics more efficient and looking for ways to cut costs all the time. 

Gartner called analytics the "combustion engine of business" at one point. So it seems like the CEO and business intelligence are a perfect match. 

Business Intelligence technologies give an organizational overview that lets the CEO spot trends across the whole business. 

3. Business Users

Users of Business Intelligence tools can be from any part of the company. We often talk about the "casual business intelligence user" and the "power user" of business intelligence. The difference is that a power user can work with complex data sets, while a casual user will use dashboards to look at data sets that have already been set up. 

Usually, the business user is a manager who wants to find ways to help a department work better and more efficiently. This type of business user usually hasn't been trained to use Business Intelligence tools, but they can learn the basics of reporting. They can use business intelligence to report on business activities. Often, they'll get more training and be able to do more in-depth analysis after that. 

4. The IT Group 

IT is also a vital part of the BI process. The IT user still plays a central role by maintaining the infrastructure and giving departments the tools they need to handle their own data requests. However, this role has changed. 

IT will work much more closely with departments and the business as a whole than it did in the past. Their job is to ensure that business users get the most out of data analytics. They are also a crucial part of data governance and BI security. They will also help bridge the gap between IT and business, which will help more people use BI.

Business Intelligence software companies can ensure they cater to all these users with their BI products. 

Conclusion-

Take BI by the reins. 

It's easy to get caught up in the details of Business Intelligence projects and lose sight of the big picture. Getting back in charge might be as easy as tracking everyone using Business Intelligence data visualization. This is a necessary step in data governance and could help you figure out where your business intelligence could be improved. 

It's a good idea to divide business intelligence users into smaller groups based on how much they know or how much training they've had. With this strategy, you can take your analytical skills to the next level. Read more about Grow’s BI tools- Grow.com Reviews & Product Details G2. 

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